"Ollo Eatingware" is a set of products that highlights the growing trend away fromformality in eating habits as eating in front of the television continues to take hold asa cultural trend in the Western Cultures.

The bowl is air insulated to protect your hand from hot meals and is completely round. A small weight in the centre ensures it does not fall over and the felt “placemat” provides additional stability. The glass is positioned so you don't have to reach over for your drink. Details such as the silicone rubber ring prevents the Ollo cutlery from falling off when you reach for the remote or taking a sip of your drink. These products are also great for picnics (in a park or on the beach) as well as when you are at a any social occasion, whether a private party
or a networking event.

“Mintel believes that the trend
away from formality in eating habits in Britain will be reinforced in the medium to long term as eating in front of the television continues to take hold as a cultural trend.”

(Mintel Report, Evening Meal
(The) - UK - April 2006)